Northern California | Central Illinois Web Site Consultant
Phil Anderson Internet Marketing helps you achieve two goals:
First, we focus on driving qualified traffic to your web site from search engines and online directories. Second, we focus on converting your web page traffic into clients by developing a web site that is visually engaging and provides informative, well crafted, "search engine friendly" marketing content.
- ELEMENTS OF SEARCH ENGINE MARKETING - WHAT WE DO TO MARKET YOUR WEB SITE
- Free Initial Search Engine Marketing Consultation
- Keyword Research Specific To Your Business
- Search Engine and Directory Submissions
- Title Tags, Meta Keyword and Meta Description for each page on your site
- Page Performance Evaluation / "Refreshes"
Free Initial Search Engine Marketing Consultation
Phil Anderson will personally sit down with you to learn about your business goals and set expectations, answer questions, and learn about your target audience and competition.
Keyword Research Specific To Your Business
Utilizing the information gained we identify and determine the most relevant keywords and keyword phrases by which best opportunity for matches matches to your various web page on your web site may be found.
Domain Name Purchase
We will purchase on your behalf if you do not already have on.
Search Engine and Directory Submissions
We will submit your web site to many paid and free local directories and search engines. We do paid, automatic, and manual search engine submissions.
HTML Code Optimization
Our sites are designed with the intent of maximizing various platforms available to create HTML code that complies with search engine best practices.
Title Tags, Meta Keyword and Meta Description
We optimize each page of your web site. To make a page "search engine friendly" properly formatted Title Tags, Meta Keywords and Meta Description Tags come into play; as it is important to blend these elements with well-crafted, custom written content, rich in keyword density to maximize findability.
Not only do keyword and key phrase hyperlinks help most search engines spider your site for keyword density, hyperlinking when done correctly is great utility for your visitor to easily navigate your web site.
Web Page Traffic Reporting
We track each page of your web site with sophisticated online real-time software.
Based upon Web Page Traffic Reporting we do real-time corrective action to improve page performance.
Page Performance Evaluation | Refreshes
We reconstruct, add more relevant content or additional pages, on an as needed basis. However, we highly recommend only refreshing a page once every six month to nine months, as it often takes some search engines one to three months, sometime longer, to fully "index" your web page.